Grab Your Slice of Desi Movie History!
Ladies in Heaven as the arrival of Lux Soap is announced - 1949
Ladies are thrilled to bits at the arrival of Lever Brothers Soap in tall its neo-Colonial legacy. It seems that the men are just dirt and don't use soap at all. At least Real Men are never within the mention of the mere words Lux Soap if any soap at all. Maybe Tar Soap at best.
Reeking of stereotyping is the Advert from the Pakistani Press in 1949